Thank you for your interest being a Cloud & Joy Ambassador! As an emerging female co-founded and majority women company, we love smaller smaller creators who are all about creating a real community and body positivity while fostering a healthy lifestyle. The following is some information on the program should you be selected and choose to participate.
Keep in mind that application doesn’t mean you will automatically be a Cloud & Joy ambassador. We strategically look at ambassadors in markets as we become available in local stores or in areas of interest. That said, if you aren’t selected this round, it may be because we are awaiting availability or targeting your area.
What is the Ambassador Program?
This is a product trade content program. Meaning that if chosen, you receive a 5-pint flavor sampler box + included free frozen shipping. When including shipping on five (5) pints, this is an approx. $77 value (shipping is generally included for 6 pints upward).
This program is generally aimed toward those with 2,000 - 10,000 followers (often called nano influencers and micro influencers). We’re a believer that being close to your community with the ability to engage them, move them and having built a trust relationship with them is more important that sheer numbers. That said, if you have over 10k and wish to participate in the Ambassador program as outlined, you are more than welcome.
What Do Ask Of You?
Provide your honest feedback. If you have any issues, contact us directly.
You post your experience on your Instagram Story and Post
Use the hashtags #cloudandjoy and #ShowYourJoy
Download our Information Sheet (Click Here)
Of course, if you wish to do Reels, IGTV or other expression of your experience, that is great — and helps us as an emerging brand.
What We Don’t Ask of You
We never ask that you say what you don’t believe. We’re confident in our product, and believe in real experiences. So we will exercise no editorial control over your content. Of course, we are always there to answer questions. And we do ask that if you have an issue, to give us the opportunity to address it by coming to us with these.
Use of the Content
We can share your Stories to our feed, as well as repost the images you create about Cloud & Joy as part of the ambassador program. This is both your image and written content. You will always be attributed. In order to make if fit our aesthetic, we may enhance the image. However, we will never alter your appearance beyond color correction/lighting etc. However, you still own your content — we are asking for right of promotion and publication to use it.
Mutual Promotion
One of the things we love to do with our ambassadors is promote them, their content. Beyond the product, we like to see it as an opportunity for us also to let people know about your social media presence — particularly on Instagram. This is why we make sure that anyone we choose fits our ethos and is someone we would be happy to follow and interact with.
Ambassador Opportunities
Affiliate Codes, Discount Codes or Promotional Giveaways
Cloud & Joy may from time to time at our discretion provide discount codes, affiliate links or opportunities to participate in giveaways to our ambassadors — and may ask if you wish to participate. Even if your ambassador post was in the past.
Participation is not required of Cloud & Joy ambassadors but is an opportunity.
Cloud & Joy may or may not implement these opportunities at any given time, may offer them to certain ambassadors as fits our strategy, and it’s at our discretion whether to do so.
What are the Differences Between These Opportunities?
Discount Codes are codes for your followers that provide a discount. These don’t have any commission, it’s simply a way for you to give your followers a bonus, incentive to engage and support your community with a discount. It also measures the results of the ambassador participation as we can see how many ‘cash in’ the code — and may affect future opportunities.
Affiliate Codes are discount codes wherein you receive a small commission per sale. Like the straight discount codes, it also allows us to track the redemption and may affect future opportunities. Cloud & Joy currently has no affiliate system in place but this may change at our discretion.
Giveaways or Contests. Basically what it sounds like — opportunities in which we provide a prize — whether as a store card, ice cream etc. — and which you would let your followers participate in.
How Do We Choose?
As mentioned above, we choose ambassadors at our discretion. Partially it may be based on your area, and the approach we are looking to take where we think you and we can support one another. Other criteria are:
Quality of the content, whether you are in sync with us in terms of ethos: supportive, healthy lifestyle while being positive and body positive and supportive of your community.
Engagement and Authenticity. We do look at numbers beyond your follower count. We calculate your engagement rate based on your public profile info. We also look at your comments and whether you engage with your followers, the quality of their comments.
Following and Engaging Us. We tend to look at ambassadors from our own Cloud & Joy community on social. So to be considered, you need to be following. And interacting with us plays a big part too.
Basic Terms and Conditions
Confidentiality: Cloud & Joy and yourself mutually can’t disclose the arrangement until the content is published. Neither party can discuss any special arrangements. And if company information is revealed to you, you cannot disclose this without the written consent of Cloud & Joy.
Term: Once selected as an ambassador, for the purposes of confidentiality, publication and opportunities, the agreement is considered to last a year from publication of the first content.
Representation and Warranties: Cloud & Joy understands that you are not an official representative of the company. Nevertheless, you warrant that the content you produce under the ambassador program is original and you have all rights to it. That everything you product is legal and follows the laws, rules and regulations of the jurisdiction in which it was created. And that the brand ambassador (you) will not and has not been involved in behavior contrary to the ethics and ethos of Cloud & Joy — content disparaging other groups based on race, sex or gender, sexual orientation, religious beliefs. And hasn’t engaged in online violence, pornography or other behaviors that would reflect badly on Cloud & Joy.
Product Use and Ownership: You as the brand ambassador are provided products by the company at no expense for your benefit. You, the brand ambassador, agree that as such you can’t resell the products or use them to promote other products and brands without requesting permission to do so from Cloud & Joy.
Copyright: The copyright on the work created by the Brand Ambassador remains with the brand ambassador. Any new reproduction of the work after the duration of this agreement will require consent of the Brand Ambassador. The brand ambassador cannot withdraw without cause the right of publication (i.e. retroactively require it to be taken down or de-listed) for any materials published during the term.